About the Author

Scott BalesI have a strong personal interest in Financial Inclusion through the enablement of innovative technologies. Past roles include the Head of Technology at WING Cambodia and a Mobile Financial Services Consultant with HSL Consulting. Drawing from 10 years experience in Financial Services and vast networks across industry, I work with organisations on strategies and plans to establish build and optimize market offerings. I enjoy close relationships with many of the large International Development organizations.

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Showing posts with label VISA. Show all posts
Showing posts with label VISA. Show all posts

Wednesday, September 14, 2011

Breathe… A Tribute to the Mobile Money Pioneers


This year is the ten year anniversary of mobile's entry in the world of financial services. The past ten years has seen the industry push through the phases of experimentation, isolated adoption and the fight for self sufficient viability. Conceived in the unbanked territories of Africa, mobile technologies first primary role was that of an enabler that stretch beyond the boundaries of traditional banks and financial institutions, to reach the underhand and unbanked. What happened would put two industries on a collision course of customer ownership, banking and telecommunications. Many would credit Safaricom's M-Pesa as the first, but prior to M-Pesa's success in Kenya, Celpay in Zambia, G-Cash in the Philippines and Wizzit in South Africa were making inroads. Blue sky dreams lead a hype driven outlook, banks begun to feel the pressure of disintermediation, as mobile operators on multiple continents launched their own flavour of financial services.
Since these early days the evolving industry has had to frantically fight for its survival amongst the absence of matured profitable businesses to justify the ongoing innovation and development costs. The industry attracted only those most passionate about the cause, as they endured complex projects and intense travel schedules in the face of constant criticism from the incumbent financial institutions and regulators.

Recent years have seen a handful of banks launch services, under innovative new business models, such as Wing by ANZ in Cambodia, bKash by Brac Bank in Bangladesh and Barclay's in India. With the banks onboard, regulators around the world began to see the value in agency and branchless banking models, which opened the door for dozens of new operations around the world. Then came 2011.

This year we witnessed major global organisations make large strategic moves, bringing globally recognisable brands and diluting previous doubts about mobile's viability, thus setting the stage for one of the most exciting years ahead. 2012 will see services go mainstream, bridging the gaps between traditional financial eco-systems and the closed loop eco-systems built over the past 10 years. As mobile penetration continues to rapidly grow in all corners of the globe, the markets ability to leverage the mobile network as a part of the financial ecosystem strengthens. Lessons learned from developing and developed markets will collide as individuals that have endured the hard slog to today begin to share knowledge with a broader more engaged audience and workforce.

Gone are the days of frantically trying to justify our existence. Those who don't listen now will be left behind. No doubt, that in years to come 2011 will be seen as a critical tipping point in the evolution of financial services. Those who made moves in 2011 will be the leaders of tomorrow, while those who haven't will be left wondering how they missed the boat.

Now is the time that I'd like to recognise the efforts of the industries pioneers, those that have helped drive the establishment of this evolution. While names are not necessary, I know that these individuals have worked diligently, passionately and exhaustively over the years. Many of which I have had the pleasure of working beside, or shared stories with over the years. I commend your efforts… and encourage you to take this moment to just breathe… reflect and soak up all that you have achieved. The road ahead will still be hard work, but you can rest assured, the industry now has mainstream validation and you are the individuals that carry all the wisdom into this exciting new world.

Congratulations on a job well done

Thursday, June 9, 2011

VISA & Fundamo... Game Changing


Fundamo CEO.
Hannes van Rensburg

Today, VISA Inc announced the acquisition of Fundamo (http://corporate.visa.com/media-center/press-releases/press1128.jsp). You would have read in recent posts that the industries largest players, continue to make large strategic moves in 2011. Today was very different, today VISA 100% acquired Fundamo. Yes, I know this blog is going to sound bias given I work for Fundamo. But I assure you, my person opinion prevails here.

Fundamo has worked hard to develop themselves as an industry leader in the Mobile Financial Services space under the guidance of industry heavy weight, Hannes van Rensburg. They've endured multiple iterations within the industry, as it moved from experimental first movers, to the mature enterprise platforms we see today. The GSMA recognises their customer Celpay in Zambia, as the oldest Mobile Money operation in the world, pre-dating M-Pesa, G-Cash and Wizzit. Fundamo's poster child has always been the deal with MTN Group, which saw Fundamo technology deployed in multiple countries. This was a partnership that fused the might of a Mobile Operator Group in multiple emerging markets, with the thought leadership of the team at Fundamo. Thus creating one of the world's leading multi-country Mobile Money businesses, something M-Pesa has been unable to achieve with Vodafone, and Orange still struggles with.

VISA on the other hand operates the largest payments network in the world with roughly 40% of the worlds Credit Card market and just of 60% of the debit card market. Recent years have seen VISA push deeper into emerging markets with PrePaid products, such as their deployment into Pakistan for the distribution of flood relief funds. VISA has also launched products such as VMT (VISA Money Transfer) which taps into the P2P markets. They also recently invested in CyberSource and PlaySpan, adding to their partnerships with Monitise & Device Fidelity.

The acquisition of Fundamo integrates a industry leading mobile financial services platform, with existing presence in countries across Africa and Asia, into Visa’s global network. Thus bringing to market the first open door for the previously closed loop payments ecosystems that have dominated Mobile Payments to date. Creating a new market potential, far greater than VISA has seen before, and creating a tipping point to drive consumer adoption of mobile as a payment instrument. This move is a true game changer. It means that VISA products can now be extended to the 4 billion plus mobile users world wide, including the highly aspirational emerging nations with greater the 100 Million population.

This announcement when coupled with VISA's complementary assets in the industry is sure to be a success. It essentially gives them all the tools they need to deliver on their May 11th announcement, VISA unveils next generation electronic payments (http://corporate.visa.com/media-center/press-releases/press1124.jsp) only with Fundamo, it now has the footprint to drive deep into emerging economies. 

Exciting times ahead